Huw Davies laughing, hands raised mid-gesture, lit against a black background.
Huw

MEL

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  • Coaching
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A weekly tactic for winning premium clients on LinkedIn

Real talk on pricing, positioning and getting found. Written for designers who would rather be booked than famous.

$190,000+ in client wins so far, from designers doing exactly this.

( The person )

I worked in design from 1999 to 2022. These days I mentor designers and creative freelancers to land premium clients, mostly through LinkedIn.

Huw Davies, smiling and looking off camera, lit against a black background.

That sentence took me a long time to earn. In 2016 I was designing for gambling and tobacco brands. I didn’t smoke, didn’t gamble, and didn’t believe in any of it, so when I was made redundant, honestly, it was a relief.

Then Melbourne went into lockdown, and I walked to the end of my street with my phone. That first LinkedIn video took nine takes before I could hit post. The next morning a consultant DM’d me about a project worth about two grand.

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( Client results )

What happens when designers stop waiting.

  • $70 to $10,500

    An hour rate turned into packaged projects, in one week

  • $16,000/mth

    From two clients, after one $5,000 retainer landed

  • $35,000

    One deal: a $17,000 build plus a multi-year retainer

  • 12 a cohort

    Capped, because I read every person’s work myself

Every client result

( In their words )

  • “Just landed a $35,000 job last night.”

    Joseph · The Sprint, Cohort 3

  • “I went from charging $70/hour to selling two packages worth $10,500 in one week.”

    Riley · One to one, 2024

  • “I have the one client which is for 11 grand a month, and then I have this other client which is for five grand a month... So that’s 16,000 a month.”

    Rafael · Sprint course, 2025

  • “I just last night sent off my biggest contract yet... the total project value was like 24,000.”

    Patrick · The Sprint, Cohort 4

  • “I doubled my prices and got rid of bad clients. Now I have more time and better customers.”

    Amanda · One to one, 2024

  • “The other company that signed for the website, that’s like two months salaries covered from that job.”

    Michelle · The Sprint, Cohort 1

  • “Someone went to my profile, they liked my banner. He referred me to his PM... after a day I received an email saying they would like to work with me.”

    Kiara · The Sprint, Cohort 4

  • “...being able to sum up what I do in a sentence without it feeling awkward. I’ve struggled with that for years.”

    Adam · The Sprint, Cohort 2

  • “I finally feel like a proper creative business owner, not just a freelancer trying to keep up.”

    Diksha · One to one, 2024

See the numbers

( The method )

Four parts, in this order.

  1. Position your profile for one buyer
  2. Start conversations, not pitches
  3. Post for buyers, not for other creatives
  4. Move conversations to calls

Read the whole method

( Writing )

Everything I know, written down.

  1. How do freelance designers get clients without relying on referrals?

    Build a pipeline you control, a profile positioned for one buyer, outreach that starts conversations, and content aimed at your ideal client’s problems. Referrals become a bonus, not the thing your mortgage depends on.

  2. How much should a freelance designer charge?

    The most important number in your pricing isn’t your day rate, it’s your minimum project price. Set it deliberately and a $100k year needs as few as five clients.

  3. How do designers get clients on LinkedIn?

    Four things built in sequence, a profile written for one buyer, outreach that starts conversations, content aimed at the client’s problems, and a simple way to move a comment into a call.

All articles

( Work with me )

Three ways in, depending on where you are.

( Before you go )

A weekly tactic for growing your design business on your own terms.

Real talk on pricing, positioning and getting found. Written for designers who would rather be booked than famous.