Articles
Getting clients on LinkedIn
Profile, outreach, content, conversations. The category core.
How do designers get clients on LinkedIn?
Four things built in sequence, a profile written for one buyer, outreach that starts conversations, content aimed at the client’s problems, and a simple way to move a comment into a call.
Pricing and positioning
Minimum project price, outcome pricing, niching, positioning over portfolio.
How much should a freelance designer charge?
The most important number in your pricing isn’t your day rate, it’s your minimum project price. Set it deliberately and a $100k year needs as few as five clients.
Why isn’t my portfolio getting me clients?
Portfolios only get read after someone has already decided you might be for them, and that decision is made by your positioning. Fix the line before you redesign a single case study.
Running a creative business
Referrals, side clients, leaving agencies, confidence through reps.
How do freelance designers get clients without relying on referrals?
Build a pipeline you control, a profile positioned for one buyer, outreach that starts conversations, and content aimed at your ideal client’s problems. Referrals become a bonus, not the thing your mortgage depends on.
Can I take on freelance clients while working a full-time design job?
Yes, and you don’t need to announce anything or quit first. One client, one simple offer you can deliver in evenings and weekends, and positioning built around work your employer doesn’t do.
Start here
If you want the whole method in one place rather than one question at a time, read LinkedIn for creatives.
Updated July 2026