Writing

Everything I know, written down.

A weekly tactic for growing your design business on your own terms.

Carved marble fragments of a Roman relief, weathered and broken at the edges.

The whole methodLinkedIn for creatives: how designers and freelancers actually get clientsThe complete system in one place: position your profile for one buyer, start conversations instead of pitching, post for the people you want to work with, and move those conversations to calls.

Running a creative business · July 2026How do freelance designers get clients without relying on referrals?Build a pipeline you control, a profile positioned for one buyer, outreach that starts conversations, and content aimed at your ideal client’s problems. Referrals become a bonus, not the thing your mortgage depends on.
Pricing and positioning · July 2026How much should a freelance designer charge?The most important number in your pricing isn’t your day rate, it’s your minimum project price. Set it deliberately and a $100k year needs as few as five clients.
Getting clients on LinkedIn · July 2026How do designers get clients on LinkedIn?Four things built in sequence, a profile written for one buyer, outreach that starts conversations, content aimed at the client’s problems, and a simple way to move a comment into a call.
Pricing and positioning · July 2026Why isn’t my portfolio getting me clients?Portfolios only get read after someone has already decided you might be for them, and that decision is made by your positioning. Fix the line before you redesign a single case study.
Running a creative business · July 2026Can I take on freelance clients while working a full-time design job?Yes, and you don’t need to announce anything or quit first. One client, one simple offer you can deliver in evenings and weekends, and positioning built around work your employer doesn’t do.

Updated July 2026